Powerful Funnel

If I had one recommendation for all online business owners it would be: Get and implement strong marketing funnels. Imagine a funnel with a wide mouth and narrow exit at the bottom. A sales funnel is the path the customer takes from first being introduced to your product to purchasing it.

Your social media posts may get tons of likes, but how many of those social media followers are buying your product?
If your sales are slow, it’s probably because the types of funnels you are using are not effectively guiding potential customers to the bottom of the funnel. Social Media Marketing with the Best Digital Marketing Company will give you a leap in reach.

Different types of funnels get used for different goals.

Efficient funnels can help businesses, but some work better for products or various industries.
The funnels I’m focusing on today are great specifically for attracting clients and selling your services. So if you’re interested in attracting new clients and selling your services online, make sure to contact Online Marketing Agency!

1. Lead Generation Funnel

The goal of lead generation funnel is, well — to generate leads. This is one of the types of funnels that is typically used if you are wanting to build up your email list, grow your audience, or acquire some targeted leads before a launch.

To set up this funnel, you’ll need:

• An enticing lead magnet that solves a problem
• A landing page with an opt-in form
• A thank you page
• An auto-responder or email sequence that delivers the lead magnet
• Facebook ad graphics + copy
• A specific audience to target (who has the problem your lead magnet solves)

You can also approach a Lead Generation Agency for practicing strategies in generating new leads for your business.
Here is the map of what this funnel will look like at its core:

6 Powerful Funnels to Attract Customers

2. Self-Liquidating Offer (SLO)

The self-liquidating funnel is one of the types of funnels that you can use to do a few different things.

Your main three goals with this funnel are to:
1. Generate leads
2. Make sales
3. Recoup the cost of your ad spend

A self-liquidating offer can be set up in a few different ways, but at some point in the funnel, there should be at least one paid offer.

When your funnel is set up and running correctly (this may require some time, as well as trial-and-error), the paid offer(s) will generate enough sales so that the funnel basically “pays for itself.”

The goal is that the revenue you make from this funnel should be more than however much you are spending on ads.
There are Digital Marketing Agencies who can run Ads for your business on your behalf. You also know where you are spending your money.

The ultimate purpose of this funnel is not actually to make money, as typically the products or services sold in these funnels aren’t able to be priced high enough where this is possible (although in some rare cases, this will happen!).
The real goal is to generate visibility and warm leads that have already purchased from you. Since people who have previously purchased from you are the easiest component of your audience to sell to, an SLO funnel can generate this type of lead for you.

Then, at the end of this funnel, after they’ve purchased and consumed your first offering(s), you can proceed to sell them on additional, higher-priced offers.

To set up this funnel, you’ll need:
• An enticing lead magnet that solves a problem
• A low-priced tripwire offer (less than $50)
• A landing page with an opt-in form
• A tripwire sales page that also functions as a thank you page for the lead magnet
• An autoresponder or email sequence that delivers the lead magnet
• An autoresponder, email sequence, membership site or some other method of delivering the tripwire content
• (Optional) Upsells to include as part of the funnel
• Facebook ad graphics + copy
• A specific audience to target (who has the problem your lead magnet + tripwire solves)

How about a Digital Marketing Agency that can do all this for you and you can stay rest assured? Think about it!

Here is the map of what this funnel will look like at its core:

6 Powerful Funnels to Attract Customers

3. Organic Content Marketing Funnel

If you don’t want to run Facebook ads, you can actually run a lot of types of funnels with organic marketing. Google SEO and social media are great ways to generate traffic to the top of your funnel.

I hope you must have heard about Content Marketing Agencies. They produce quality content for their clients. The content they deliver is often optimized for SEO.

Personally, I love using Pinterest and SEO to pull traffic into my funnels.
Basically, what I will do is write a blog post (just like this one!). And in the blog post, I include several opt-in graphics that encourage people to click. When they click, it opens up an opt-in pop-up or goes to a separate landing page for one of my lead magnets.

This is basically just a lead generation funnel! Or I could add a tripwire in there and try to make sales!
I want you to know that it’s totally possible to grow your business, build an email list, and generate sales — all without spending a dime on paid advertising! (Although Paid Ads helps you generate a lot more leads, you can discuss this with a Digital Marketing Agency or a Google Ads Agency, so you will know which is the best method to use in your business).

To set up this funnel, you’ll need:
• An epic, actionable blog post
• An enticing lead magnet that solves a problem + relates to the blog post content
• A landing page or pop-up with an opt-in form
• A thank you page
• An autoresponder or email sequence that delivers the lead magnet
• Knowledge of how to promote your content via social media or SEO
Here is the map of what this funnel will look like at its core:

6 Powerful Funnels to Attract Customers

4. Welcome, Nurture, + Sales Sequence

I’m not sure what other people call this, but it’s one of the types of funnels I’m including in this post because it’s something that’s worked really, really well for me. Specifically, it’s helped me attract and convert a LOT of clients.
To know more, you can contact the best Digital Marketing Agency in Bangalore, they analyze the ins and outs of your business and guide you to apply any funnel that’s just right for your business.

This particular funnel has been so successful that I ended up even creating an offer where I help people create their own welcome, nurture, sales sequences.

The way that these funnel works is that, once someone joins my list (usually after either the organic content marketing or lead generation types of funnels we touched on earlier in this post), I send them through an email sequence that welcomes them, nurtures them, and then sells them on my services.

I use this email sequence to really build the like, know, and trust factor. I also share about what kinds of services I provide, give testimonials, and send them some of my best content.

The key is that I only initiate this funnel when I’m sure that they’re my potential clients. Some of you might be building an entire list of potential clients only, so that’s easy — send it to everyone!
But if you’re like me and you also have a separate side of your business that’s more geared towards students and selling informative products, you might want to segment your list.

You can help yourself with hiring an Online Marketing Agency who’s already into this business and trust me, it’ll work the best. the best part is that you will have someone to lift you up throughout your journey. Let’s see how this funnel works, I apply these two different methods:

(a.) Anyone that signs up for certain lead magnets that are specific to potential clients (like my “all the things I can help you with” lead magnet) gets put into this funnel.

(b.) In my regular welcome email that gets sent to everyone, I ask people to let me know where they are at in their business. I have one answer that indicates they might be interested in working with me.

So if they answer with that one, I put them in this funnel as well.
To set up this funnel, you’ll need:
• An email service provider, like ConvertKit or ActiveCampaign
• An email sequence that welcomes, nurtures and sells
or you have a better option, How about joining with Digital Marketing Agencies that lend support to businesses like you and help them reach their potential Audience?

Here is the map of what this funnel will look like at its core:

6 Powerful Funnels to Attract Customers

5. Discovery Call Funnel

This is another of the types of funnels that are really great for converting clients!
It’s similar to the lead generation funnel and the organic content marketing funnel, in that you can use opt-ins or content as the top of your funnel.

But the goal, instead of being to generate leads which you will then convert into clients, is to basically convert them into clients right then and thereby getting them to sign up for a discovery call immediately.
Approach Lead Generation Agencies for very concentrated results.

You can send people straight to your discovery call booking form (I recommend the Acuity appointment scheduler). Or you can send them to your sales page, which should have buttons/links directing people to sign up for a discovery call as that page’s call to action.

To set up this funnel, you’ll need:
• A discovery call appointment scheduler, such as Acuity
• (Optional) The sales page for your services
• High-traffic blog posts and/or Facebook ad graphics + copy
A Digital Marketing Agency often helps you to get back on track with quality leads and great brand promotion.
Here is the map of what this funnel will look like at its core:

6 Powerful Funnels to Attract Customers

6. Automated Webinar Funnel

This is specifically one of the types of funnels that are perfect for selling high-end products or services. Traditionally, it’s hard to sell something that’s more than $500 without including something like a discovery call or a webinar.
Your audience needs facetime with you (even if it’s automated) in order to build that like, know, trust factor. And that is even more important the higher the dollar amount of the offer.
The Digital Marketing Agency is a go-to option for all the companies struggling with reach issues, engagement issues, and other issues inhibiting sales.

An automated webinar funnel can be difficult to set up. I highly recommend doing some live webinars first, before attempting to automate the funnel.

This will help you figure out what works and what doesn’t with your audience so you can perfect your webinar before you set it in stone and automate it. You can see that this funnel is longer, which makes sense for a more expensive product.

To set up this funnel, you’ll need:
• Webinar content and slides
• A recording of your webinar
• Automated webinar software, like EverWebinar
• A call-to-action at the end of your webinar (a link to either your sales page or your discovery call scheduler)

Here is the map of what this funnel will look like at its core:

6 Powerful Funnels to Attract Customers

 

Summary

Even if you had no prior knowledge of sales funnels, you now have six fantastic types of funnels you can use to attract clients and sell services online or you can always contact a Digital Marketing Agency in Bangalore to push your business and sales further.

You can even use some of these funnels together. For example, you could use the Organic Content Marketing or Lead Gen funnel and then follow it up with the Welcome, Nurture, Sales sequence to get a lead AND a sale. here, since Organic Content Marketing plays a big role, you can tie-up with a Content Marketing Agency or Lead Generation Agency for results.

Once you understand the basic structure of the funnels, they are a powerful tool for growing your business. They can even be automated! Funnels are also infinitely customizable and segment able to suit your business needs.
It’s not a question of if your business needs sales funnels, but when are you going to set them up? If you need an Online Marketing Agency in Bangalore, you know where to find us!

By Arvind Chaurasiya

I love talks and discussion about Marketing, Entrepreneurship and Business Growth Strategies. I love to engage with entrepreneurs, business leaders, content-creators and code-breakers.

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