The concept of email has worked for several decades. Best Email Marketing Companies send emails daily, making it an excellent channel to approach customers.
Chatbots, on the other hand, is gaining much more popularity. BigCommerce says that they are the future of e-commerce, as 50% of customers say they’re more inclined to shop with a business that they can connect with via chat.
By 2020, 85% of our engagement with businesses will be done without interacting with another human. Alternatively, we’ll be using self-service options and chatbots.
80% of companies said they currently use or are planning to use chatbots in 2020.
But are they viable for scaling a business and collecting and nurturing leads like email? Research shows that 63% of consumers are more likely to return if you offer live chat support. And new features are making it easier for companies to answer customer queries in seconds.
But email marketing still boasts a $38 return for every dollar spent, making it one of the most profitable marketing channels out there.
Best Email Marketing Strategies in 2021
Everybody might be talking about witty tweets, 5-minute hacks, and memes, but there’s one marketing tool that remains powerful even after all these years: emails.
But an effective email marketing strategy of the 2000s may not work in 2020 anymore. Chances are, direct sales offer sent to inboxes will be marked as spam, and forever left unopened. Count in the mail and newsletters you receive from websites you shop from. The challenge is to create email campaigns that are as appealing and informative as other marketing tools that are more consumed in this age of social media and apps.
Times have changed, and so have the email marketing trends. Here’s a collection of email marketing trends that you should be aware of heading into 2020.
1. Connect with your audience
You might have come across emails about joining a community of veterans or a local music shop. But your needs as a consumer probably didn’t fit these products.
In the current age, you need to create email marketing strategies and campaigns that genuinely connect with each recipient’s interest. You can also do this by dividing your email list into more consumer-targeted groups.
You can segment the readers based on their age, gender, location, etc. This will also help ensure that you’re sending the right communication to the right people.
2. Customize your emails
Email marketing should even speak directly to the reader by customizing the content of their emails.
After segmenting your email recipients, get a chance to know them better. What appeals to the customers? What are they looking for when pursuing products and services? How do they define excellent customer service? What made them visit a website and then subscribe?
By familiarizing yourself with your readers, it will be easier to customize your emails, follow-ups, and reminders.
3. Grab the attention
The competition for consideration in the market is more significant than ever.
You should formulate creative ways to grab attention and hold it until you’ve delivered your message. You can use humorous headlines, visually-appealing images, and straightforward emails – strictly, no click-bait.
4. Define a clear call-to-action
Your emails should state a clear purpose, which you can achieve with a compelling call-to-action. Do you want your readers to visit your website or subscribe to your newsletter? Do you want them to Like your Facebook Page or purchase in your online store? Lead them to these goals with a compelling CTA.
5. Craft catchy subject lines
Email subject lines are deal-breakers as readers can easily ignore or delete your email with a dull or clickbaity caption.
You can use words that suggest urgency, ask a question, or challenge a common notion.
6.Write professional emails
Write clear, concise, and to the point, emails as grammatical mistakes will reflect poorly on the sender.
Always arrange your messages thoroughly. Take the time to plan out and draft an outline, write a copy and proofread it several times, and use a voice that’s consistent with your brand.
Best Chatbot strategies in 2021
From a long list of trends, we have picked, the following chatbot trends for you in 2020. That is because they are the most vital and have a direct impact on your customers.
1. Talking bots
In 2020, instead of typing your query in the chatbot, you are more likely to begin speaking to these bots and get assistance delivered. That is because voice experiences are becoming mainstream, and even the most advanced chatbot technology is voice-activated like Alexa.
2. Conversational bots
Typically, bots are straightforward because they are not programmed to do anything else other than to assist customers. The problem with this is, customers are denied the opportunity to express their opinion. As objected to chatting with a real human being in a normal conversation.
3. Messaging remains the best platform to chat with bots
It is with no doubt that text, messages are the most common form of communication. That is why even established enterprises have a text messaging option on their websites, if not email.
4. Business and chatbots
There is no place where chatbots can be necessary than in a business setting. Business chatbots are going to get better in 2020 ever since they rocked the business world back in 2017. With enhanced capabilities and language, business bits are going to help seal many deals in 2020.
5. AI-driven chatbots
Artificial intelligence has reached exceptional levels this year with real robots making saturating this year. The good thing with artificial intelligence, especially with chatbots, is that they are more particular with the kind of response they give.
That is because they analyze past and current data to predict or anticipate what the customer may need and lead them to the right solution.
Ten differences between Email Marketing & Chatbot Marketing
Chatbots are the talk of the town, and email has been a go-to channel for marketing for ages. But when there are already multiple marketing channels available to a typical business, how does one choose between the two?
1. Telling vs talking
The most significant difference is email marketing is telling instead of talking. With email marketing, you’re not having a dialogue with your email subscriber. You’re sharing news, stories, and updates in an in-depth manner. Chatbot marketing, on the other hand, is all about talking. You’re conversing with your subscribers and asking questions, providing options, in short.
Some marketers are afraid that messenger chatbots might be too spammy. However, the idea of spamming with chatbots is because many marketers still don’t understand how to use messenger marketing correctly. In fact, with the way chatbot marketing is set up, you can’t spam people who don’t know you.
On the other hand, with email marketing, you probably receive numerous spam emails every single day.
3. Ability to Pass a Personalized Experience
With Messenger marketing, you can better target them with future offers better aligned to their preference. While email marketing does allow you to do things like segment your list, add tags, and mention their first names, chatbots will enable you to create a more personalized experience.
4. Compatibility with messenger apps
People usually stick to individual apps as they do not prefer to download and install them time and again. For example, most people prefer to use popular messenger apps like Facebook Messenger and WhatsApp instead of downloading new ones often.
Chatbots are highly compatible with most messenger apps, allowing you to send messages by the media your customers use. Chatbots are compatible with most social networks, too, which means you can also use them to improve the effectiveness of your social media strategy.
5. Increased in-app purchases
If you offer products that your customers can purchase through messaging apps, you can use chatbots to encourage higher sales. Analyze your customers’ buying behavior and program your chatbots to take advantage of any trend or opportunity to sell.
You can use bots to send messages to all your clients at the same time. Even as a thriving business, you probably have way more customers than you can send messages manually within a day. A chatbot simplifies the process, saves you a lot of time, and ensures that messages are delivered when needed.
7. Revenue growth
With the appropriate subject line, dynamic content, and call-to-action, it’s reasonable to influence email readers to purchase your product. When paired with the right targeting strategy, email marketing can be one of the best tools to generate sales from impulse purchases.
8. Multi-device compatibility
People read their emails on multiple devices, which means you can reach your customers no matter what method they may use. Make sure you optimize your emails for all screens for the best results.
9. Message testing
The best thing about email is that you can send out several versions of the same email to test which ones are the most appealing and effective. The feedback you gain may be consolidated into your content marketing strategy to improve your outcomes moving forward.
10. Mass reach
Email marketing has the capability to reach a large audience in a short period of time. Chatbots, on the other hand, have a low reach.
While they haven’t become the all-encompassing business tool that some had envisioned as yet, chatbots have proved themselves to be incredibly useful for both marketing and sales. Emails, on the other hand, have gone comparatively less popular than chatbots. As a business, you can choose which one appeals to your needs the best.