We’ve worked with roughly a dozen high-growth firms and world-class specialists since we started freelancing a little over a year ago. And we’ve never had to bargain for the high fees we charge for our content marketing services, which is why we’d want to offer some advice to you on how to get started freelancing and make money doing it, even if you’re a complete novice.
We now have a 3–6 month waiting list for new freelance clients and freelance jobs, thanks to our success in defining our value propositions, branding myself as an expert in my field, and getting our freelance writing content in front of new target audiences.
That, however, did not happen overnight. Our rapid success as a freelancer is the product of a great deal of strategic positioning, long hours of hard effort, and fortunate timing.
If you’re ready to get serious about freelancing and expanding your self-employed income, here are our top twelve ideas for how to make money from freelancing:
- Choosing a niche
If you want to start freelancing, you might be willing to take whatever paid work you can find on Fiverr or Upwork. However, as your freelancing business progresses, you’ll need to become more deliberate about the types of work you do and the clients you accept.
You may be wondering how being selective about the freelance work you perform might help you in making money.
You become an expert in a given field when you specialize in a skill set, and experts can charge more for their specialized services (there are expert and pro categories on Upwork and Fiverr too).
When it comes to launching a freelancing job, the age-old issue of whether you should be a specialist or a generalist(opens in a new tab) isn’t even worth considering.
Would you rather hire a jack of all trades or a pro at doing one thing and doing it effectively if you were a prospective client who wanted someone to repair your email marketing so people actually sign up, develop advertising that compels people to buy, or just update your outdated website? Every time, we’ll go with the expert.
We’ve been able to get to the top of our niche in a reasonably short period of time because we’ve created a reputation with customers as a good content marketer over the last several years and routinely participate with content marketing content on various social media sites. Apart from our blog and existing customer recommendations, the second most reliable source of new clients has been business owners searching for specific expert advice on Google and social media.
To apply this example to other fields, say you’re a web developer who wants to specialize in something like moving blogs to WordPress. That means you’ll be seen if someone searches for “help moving a blog to WordPress.” This also applies to graphic designers: you may do WordPress-specific graphic design.
If you pick the proper topic, selecting to specialize and putting in the work to establish yourself as an expert in that subject can pay off for years.
- Get clear of the services you provide
What you do and don’t do is a crucial decision you’ll have to make early on in your freelancing job.
It’s best if you can be as clear as possible about the services you provide. It will not only assist you in branding yourself but will also allow you to influence how prospective clients view you and allow you to continue expanding your portfolio in the manner you desire.
You shouldn’t even accept contract offers for customizing WordPress themes or developing the user experience for a future app if you want to focus on becoming a sought-after, well-paid Ruby on Rails developer.
While the short-term rewards of consistent labor are appealing (and often necessary), taking on initiatives that don’t help you move closer to your ultimate goal of becoming the best in your industry will just serve to divert your attention and hinder your development.
- Define your ideal client’s profile
You’ll need to build a clear vision of who you’ll work best with before you go out and start seeking clients. Do you wish to construct websites for small company owners, become a professional blogger, work as a copywriter, contribute to the creation of new features for high-growth technology startups, or work on longer-term contracts with enterprise-sized companies? Or perhaps you want to work for brands and clients who share your values, for example.
Making these distinctions between who you’re pitching to and what type of company you’re pitching to will be critical to properly pitching your services.
Ask yourself the following questions to figure out who your ideal freelance clients are (and how to go about getting them):
- What kind of company has the issues I’m trying to solve with my services?
- Is the company I’d like to work for able to afford to recruit me?
- What demographic patterns can I find among the decision-makers in the industries I’m interested in? Consider their age, gender, location, websites they visit, and personal interests.
Because We know we’ll be more engaged and productive working with smaller startup teams on topics We can relate to, I’ve intentionally limited the number of possible clients we’ll work with. Working with similar startup teams allows new potential customers in our niche to easily connect with us and trust that we’ll be able to reproduce our results for their company as well.
- Design a Professional Portfolio site
It goes without saying that having your own great portfolio site(opens in a new tab) is one of the best methods to demonstrate your technological skills. If you want to be considered seriously as a new freelancer, you’ll need a website that meets the following criteria:
- It demonstrates your expertise.
- Past experiences that are relevant are highlighted.
- It reveals who you are.
- Include your contact details so potential clients can find you easily.
If you don’t have a lot of work experience or testimonials to show that you know your stuff, a strong portfolio can definitely assist you out.
The goal of your portfolio is to educate, attract potential clients, and persuade them to hire you for their technical needs. That’s why, before you start looking for new assignments, you should spend some time deciding what to include in your portfolio and how it’ll be displayed.
Start providing a link to your portfolio site in your email signature and on your social profiles once it’s up and running.
- Before you quit your day job, start freelancing
Rather than jumping into self-employment right once, We recommend launching a freelance business while keeping your day job (or working part-time).
Aside from the fact that designing a high-quality portfolio website, developing your personal brand, and adding to your portfolio takes time, it’s a good idea to have a few stable freelancing clients on your roster before eliminating your primary source of income.
Depending on your risk tolerance, We recommend increasing your side income to at least 50–75 percent of your total current income before leaving your full-time employment.
Managing a tight schedule, a heavy workload (including difficult freelancing tasks), and being accountable for custome deliverables while working with limited time resources can quickly educate you on how to run your own firm.
Another great advantage of picking up freelancing customers while still working full-time is the ability to be selective. You probably don’t require the funds. This allows you to decline a job that either doesn’t pay enough to warrant your time investment or isn’t something you’re actually interested in.
If you want to be happy after you’re freelancing full-time, you’ll need to stick to these two guidelines.
- Improve your skills
What is the most effective strategy to justify increasing hourly rates? Make sure you possess remarkable, in-demand abilities.
Build the types of projects that you want to eventually get paid to work on to practice applying your new talents. Whether it’s WordPress websites, mobile apps, or something completely different like graphic design, copywriting, or something else totally, the more you can stand out from the crowd with creative side projects and samples that will attract potential customers, the better.
Remember that, while highly trained freelancers can earn far more for their services, you don’t need a BS in computer science to get on the train. Taking online programs like a Skillcrush Front End Development course will help you get started and take control of your education.
- Develop Your Credibility
There are numerous approaches to increase your industry’s repute.
You may start expanding your exposure inside your niche by writing an ebook, producing an online course, and scheduling speaking engagements in addition to creating high-quality blog content and cooperating with significant industry influencers.
You may also create a portfolio on freelance platforms and freelance gig websites by starting with a lower hourly rate and gradually increasing it as your experience grows.
These credibility boosters can help you add to your list of achievements, which you can highlight in your portfolio, while also demonstrating your expertise to more potential clients.
- Choose on your pricing
While selecting how much to charge for your freelance services is an important step in evaluating your perceived value, you also need to be sure you’re charging enough to live comfortably.
Most clients will gladly pay a higher charge for a freelancer who makes a great first impression and convinces them that they can provide high-quality solutions.
We have no issue setting and maintaining high fees for the services We provide as long as We continue to provide constant value to our clients (above their expectations).
Consider the actual value you’d be providing for your potential clients and make sure you’re not leaving money on the table before placing your prices at the very minimum you need to charge to meet your financial demands.
You can always raise your charges in the future and hope your customer stays on board, but if you start at a pricing point you’re already pleased about, you’ll be much more likely to over-deliver and continue to provide value in the future.
- Make Use of Your Networking to Get Introduced
Leveraging your existing networks is one of the most successful strategies to get higher-quality, higher-paying freelance work. This is an excellent alternative to cold contacting potential clients, whether it’s pitching your genuine friends and former coworkers on freelancing work or using their contacts to make warm introductions to organizations you actually want to work with.
When we come across a freelance opportunity on Angel.co CloudPeeps, or elsewhere, we set aside 10–15 minutes to research the company, find our ideal point of contact, and do some preliminary research to see if we have a mutual connection on LinkedIn, Twitter, or Facebook before proceeding.
If we have a mutual contact, we’ll contact my friend (but only if we’re friends) and ask if they’d mind sending an email introduction on my behalf.
This strategy, in which our first impression is backed up by a recommendation from someone who knows my potential client, has consistently resulted in higher response and close rates.
- Make Your Pitching Perfect
Pitching your freelance services to potential clients is both an art and a science.
It’s not just an issue of writing a fantastic freelance proposal to get new clients. How you choose new employment, how you frame your value propositions, and how much research you do ahead of time all factor towards your performance.
We’ve received new jobs simply because We spent more time and effort researching the organization, discovering their needs, and offering enormous upfront value in the form of intelligent advice before ever discussing remuneration. In the realm of freelancing, the quality of your client relationships and your ability to form meaningful collaborations will determine a large portion of your success (and capacity to generate money online).
- Blog on a routine basis
The purpose of establishing a website that showcases your abilities is to attract and convert new customers. What better approach to increase the amount of prospective new clients who visit your website than by providing high-quality blog content that establishes you as an industry leader?
Aim for one or two in-depth blog entries per month at first, with the goal of giving truly helpful solutions that your future clients may be looking for. Note that you’ll be writing for your clients, not for other professionals in your field.
Once they’ve discovered your content and received some free value from you, you’ll be top of mind when they’re ready to hire someone for more in-depth assistance.
Over the last year, we’ve gotten the majority of our freelance contracts by mentioning a company in a successful blog post on our website. We have spent a lot of time after publishing our in-depth post chronicling all of the best side business ideas contacting a carefully chosen person at each brand or online tool.
- Guest Post on Industry-Related Blogs and Publications
One of the most effective ways to increase your online visibility is to get content published on the blogs and publications where your potential customers spend the most time. Once you have a website that highlights your abilities and clearly communicates that you offer freelance services, one of the most effective ways to increase your online visibility is to get content published on the blogs and publications where your potential customers spend the most time.
By writing over 100 guest blogs per year, marketing guru and consultant Neil Patel frequently write about the large contracts he gets for his company.
While you’ll be starting small, don’t overlook the immediate benefits of having your work included on blogs and periodicals, which can bring hundreds or even thousands of new visitors to your site.
Promarketo is a digital marketing agency in Bangalore that helps you with informative blogs. We will assist you on how to make money through such platforms. Stay tuned to us for more such blogs!