sell clothes online in India

What is the best way to sell clothes online? This is a perplexing and frightening question. You may be unsure where to begin or simply confused about where to sell – on marketplaces or on your own website. While selling on marketplaces may enhance your revenue, it is not a long-term strategy. If you want to be in the race, let alone win it, you must have an eCommerce business to sell your clothes online with your very own brand name.

How to get started?

Apparel is one of the most popular online buying categories. Since 2014, clothes have accounted for more than 14 percent of the net online retail sector, trailing only electronics.

So, if you want to sell garments, this is how you may get started.

  • Choose the fashion/clothing line you want to sell.
  • Obtain raw materials, equipment, and an estimate of the cost of production per product.
  • Search for a label printing agency. 
  • Create a social media account (s)
  • Make or join WhatsApp groups.
  • Create an online store or a website.
  • Locate a logistics partner.
  • Maintain a good customer retention strategy ready.

Before you start a business, you should decide what kind of clothes you want to sell. Create a business plan to assist you with this. Here are five sample business plans to get you started.

  • How to use social media to sell clothes online in India

Social media is its own world. It’s a treasure of information for anyone selling clothes, but it’s also a crowded market with a lot of competitors. However, you must begin somewhere.

For business owners, social media provides various advantages. You can do the following by launching your online clothing store on Instagram or Facebook:

  • Determine your ideal customer base based on communications and direct messages. Comments, likes, and shares.
  • Drive traffic to your websites after you’ve put them up and linked them.
  • Have access to customer insights and engage with them.
  • Allow for smooth cross-brand promotion.

Top social media platforms you can use to sell clothes online in India

  • Instagram 

Instagram is an excellent place to start if you want to sell items to young people or teenagers. This platform is heavily reliant on visual imagery, as we will see in later chapters.

  • Pinterest

Pinterest, indeed. This useful tool allows you to link to your online store and is a terrific networking platform for men and women aged 20 to 60.

  • YouTube 

How can you sell clothes on YouTube? LINKS! And, of course, use your imagination! You can style your own garments and post video and promotional content about your brand on YouTube. The site is used by approximately 5 million individuals every day, so make use of it.

  • Facebook

A social networking site for men and women of all ages. You can exhibit your products and sell them on the site in a variety of ways.

How Sangeetha Rajesh sells sarees via Facebook

In reality, here’s how Sangeetha Rajesh, creator of Sangeetha Kalamkari Studio, developed a 50-lakh-plus business selling sarees on Facebook LIVE!

Sangeetha is one of many innovative Indian entrepreneurs who are making a difference through their business practices. Facebook is the most popular social media network for the average person. You may not enjoy using it, yet it is beneficial to your brand.

Sangeetha Kalamkari Studio LIVE Facebook show features stunning sarees and a LIVE demo from Sangeetha Kalamkari Studio. 

Bids begin to pour in shortly after that. The sarees start selling like hotcakes on the basis of the show, quote, and fastest-finger-first.

Sangeetha sells 100+ sarees to over 80,000 Facebook LIVE viewers in less than 2 hours. The prices of the sarees range from 5000 to 30,000 rupees.

Social media marketing is not as difficult as it appears. 

  • How to create a story for your brand

Bring out your whiteboard and compose your brand story before you start a social media presence. What’s the point of selling clothes? Do you believe your brand has the potential to make a difference? How do you intend to monetize a story?

This is when the power of storytelling comes into play. It is critical while making a sale. Trust us. Tell a tale once you’ve written your business plan and defined your brand persona.

Sujata and Taniya Biswas, for example, offer handwoven sarees online, as do over 1 million other enterprises. The Suta sisters, on the other hand, took a different approach. They told a story about their company’s brand.

Every piece of clothes they sold had a fascinating tale about their hometown, their recollections, nostalgia, and even their particular style! Suta sarees now has over 270K Instagram followers and a large consumer base! Why? People believe what they are told.

  • How to use images to sell clothes online in India

Images today are quite important, especially if you are just starting out on social networking. Clothes are no longer just something you put on.

It is also a part of your customer’s brand identity. Customers must have faith in the quality of clothing while purchasing it online. Here are some pointers to help you improve your images:

Step 1: Create ‘fashionable’ web pages. Include huge, expressive images of your clothing.

Step 2: Take photos that offer your brand a personality. Take images of models wearing your clothing at home if you’re selling warm, comfortable house wear.

For example, Bunaai, a clothing brand that sells festive attire, photographs their models against strong backdrops in order to demonstrate the ethnicity of the brand they represent.

Step 3: Include photos of your customers wearing your clothing.

Do you want to keep your consumers satisfied when you sell goods online? Showcase them! Show off your consumers wearing your clothing to the rest of the world!

  • How to attract customers

By making a statement. As previously said, approximately 1 million other firms plan to accomplish what you do. How do you make yourself stand out? What is your story? What is social media? Is that your great new website? Yes, but so, too, is your message. With your business, you can give back to society.

Pahartah, for example, sells natural apparel with a strong environmental theme. Their clothing appears to be simple, minimal, and breathable. Sakshi Khanna, the brains behind Pahartah, became interested in the technique of natural dyeing and sustainable clothes; in fact, her daily involvement in the process helped Pahartah become a reality.

This is reflected heavily in their branding and marketing.

How Pahartah sells conscious clothing and raises awareness?

  • The siblings use local women to assist them with the dyeing and weaving processes.
  • Sakshi is continuously in contact with weavers from all around the country to learn about and practice eco-friendly methods of producing their products.
    • Pahartah plants a tree in the name of every consumer who purchases a product, so giving back to nature.
  • Finding a logistics partner for your orders

Estimate the number of orders you want to accept. This is determined by your company’s business model. According to a article, your business model can be:

  • Print-on-demand
  • Personalized cut-and-sew
  • Private labeling
  • Dropshipping

Orders can be collected through your website or online store. Once you’ve done that, identify a shipping partner and approach them about a contractual agreement if your orders are frequent.

Packaging: Pack your garments for delivery in strong packing that will not damage the clothing inside. Before packing, ensure that your delivery partner securely seals the merchandise.

When you join up for online platforms like Instamojo or collaborate with an online shipping company like DTDC or Delhivery, you can track the shipment till it arrives at your customer’s door.

For your online business, Instamojo provides flexible shipping partners.

  • How to use Instamojo online store to sell clothes online in India?

This is almost essential when it comes to launching an online apparel store. You require a platform that can assist you with three of the five processes outlined above. When looking for an online store or website portal, you should consider –

Your current market consists of both potential and existing customers. Do they wish to open an internet store? If so, what exactly do they want?

Products — The items you intend to sell, upload, and ship.

Competitors — You are in the business of running a business, not an NGO. There will be rivalry, and you must keep track of where their clothes are being sold.

Brand identity – How should buyers perceive your company?

When you set up a free online store on Instamojo, we took these aspects into account.

How will your business benefit from the Instamojo store?

  • Online payment systems allow your consumers to pay you online by any method (credit/debit card, UPI, digital wallets, or net banking).
  • Apps for marketing and lead generation are built-in.
  • SMS and email campaigns will be used to reach out to additional customers.
  • Manage and personalize your online store with more than 20 themes, unique domains, and mailboxes.
  • For campaigns, use wholesale and referral discounts, as well as SEO marketing techniques.
  • Email addresses and domains
  • There are almost 20 different themes to pick from.
  • There is a large selection of reliable shipping partners from which to choose.


Do you realize that by 2020, India will have more than a billion internet shoppers? This suggests that there is a sizable market waiting for you and your company. Whether you are new to entrepreneurship or already have a physical store, selling clothes online has become vital in order to reach a larger audience and boost your profit margins.

Get in touch with Promarketo one of the best Digital Marketing Agency For eCommerce for any assistance.

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