The epidemic has done more than establish a new normal for everyone; it is also reshaping the future insignificant and little ways. Individuals from all demographics are thinking about continuing education in new ways as their job stability is endangered and they have plenty of time to investigate other options. There has never been a better time for some people to get a new degree or qualification. Others, who may have considered higher education to be the logical next step, will require more convincing now.
We’ve developed some methods for you to generate leads for schools. These methods will assist you in identifying marketing gaps and laying the groundwork for future recruitment success.
If colleges and universities wish to successfully recruit students after the pandemic, they must examine a unique set of difficulties and opportunities. Your school’s recruitment and marketing initiatives will require a thorough review to account for the new normal that each student is experiencing.
Benefits of lead generation:
Lead generation campaigns can assist you with a variety of tasks, including:
- Determine whether you have a sizable foreign student base in various locations.
- Create a customer base.
- Execute brand marketing
- Determine whether or if there is sufficient room for expansion.
- Gain a greater awareness of cultural differences and local expertise that can help your school recruit new students.
Testing demand for your institution’s offerings before digging deep into a new business segment is an important part of entering new markets and striving for continuous success. A well-targeted lead generation strategy can assist you in identifying and even shaping that need.
Tips to generate leads for schools after a pandemic:
1. Optimism is crucial
Despite the pandemic’s devastation, most conventional students today are optimistic about their future. Only 36% of students are less inclined to seek higher education than they were before the COVID-19 pandemic, according to our data. This suggests that the vast majority of conventional pupils still desire to go to college or university.
During the epidemic, the majority of conventional students felt that colleges and universities responded exceedingly well to the new safety rules. In general, today’s conventional students are optimistic about their futures, and your marketing should reflect this optimism.
That isn’t to imply that your marketing campaigns shouldn’t be ambitious. The majority of today’s traditional pupils are members of Gen Z, the information-hungry age. However, many people are eager to participate in change and get started as quickly as possible. All marketing tactics for traditional students should incorporate optimism and opportunity. It will not only speak to their internal motives, but it will also demonstrate that you are paying attention to what they have to say and that you want them to be a part of your institution’s future.
2. Utilize a variety of forward-thinking ideas
Finding a career is one thing that conventional students are concerned about after the pandemic. Only 20% of those polled expressed extreme confidence in their ability to find work. It makes sense because the pandemic’s long-term consequences are still unknown.
Schools have a unique chance to give conventional pupils a more optimistic view of their post-pandemic career prospects. To get conventional students excited about what’s possible, use your marketing materials and communications to showcase the many degrees, certifications, and career development programs offered at your institution. Inform them about the many courses available and the professors they may meet to determine the best career route for their talents and interests. Rather than promoting the overall college experience, which will undoubtedly vary during and after the epidemic, start with information about possibilities accessible to anybody who is concerned.
The more clearly your institution can position itself in terms of professional preparation, the more traditional students will be motivated to enroll.
3. Speak to the Present Value
The amount of typical students considering a gap year is one trend that higher education institutions must overcome in order to attract students after a pandemic. Some conventional students may not perceive the immediate worth of higher education due to the socially distant college environment and the uncertain employment market. They’re thinking about postponing their enrollment for a year or two until the pandemic’s impacts are more understood and they can have a more typical college experience.
Your marketing materials should emphasize the need of having a head start in order to recruit conventional students right now. Discuss the importance of being ready now for post-pandemic success. Traditional students who are hesitant to leap directly into higher education will be attracted to schools that provide a direct link from graduation to career. Trade schools or colleges with certificate programs could use their market position and contacts with potential employers to communicate directly to conventional students thinking about taking a gap year. If you can get them enthusiastic about the potential and effectiveness of your school’s program, you’ve succeeded.
4. How to create leads for Non-Traditional students after a pandemic?
Higher education is viewed differently by non-traditional students. They evaluate various variables than regular students while deciding whether or not to continue their education. As a result, after a pandemic, your efforts and communications to attract non-traditional students to your institution should be different. Based on what we’ve learned about non-traditional students after the epidemic, here are a few strategies we advise.
5 Emphasize the Benefits of Distance Learning
Non-traditional students had a higher perception of distant learning and its effectiveness than regular students. Distance learning is extremely beneficial, according to nearly half of non-traditional students. Keep in mind that non-traditional students are typically individuals with full-time jobs or families. They frequently prefer online or distant learning since it is more convenient for them.
Highlight your online learning achievements when thinking about how you’ll recruit non-traditional students to your institution after the epidemic. Discuss the modifications you’ve made to address the social distance mandates, as well as the online learning possibilities you’ll continue to offer and the new services you’ll offer students. While these may not be the most persuasive messaging for traditional students, for some non-traditional students, they will be beneficial.
6. Be specific about what you value
Some non-traditional students with full-time employment or family obligations may be more hesitant to make significant changes after the pandemic. With an unpredictably volatile employment market, people are more hesitant to take risks, such as taking on the debt of higher education without the assurance of a better job.
7. Create the Most of Financial Aid Opportunities
Non-traditional students were less likely to consider financial aid for their continued education prior to the pandemic. In a manner that many traditional students did not, they had access to the resources they needed to pay for their education. That is beginning to change since the pandemic. According to our findings, around 45 percent of non-traditional students are currently evaluating financial aid options.
Pro Marketo is a group of smart people who offer services like Omni-channel digital marketing, lead generation, funnels, analytics, and web construction. We understand your needs as well as our own, and our digital professionals are committed to creating the most effective marketing strategy and putting it into action to help you achieve your marketing and commercial objectives.