With plenty of schools allocating their budgets for social media marketing campaigns in the new year, there have been many changes in the way they market their services.
In contrast to other sectors, education uses a surprisingly high amount of revenue into marketing: 18.5% on average, according to Gartner Research.
However, many universities are directly willing to invest in new tactics rather than flashy marketing campaigns. What’s their choice? Social media in higher education.
Why Social Media for Education Companies?
Widespread accessibility to the internet has transformed the education sector entirely. Facebook has more than 2.3 billion monthly active users, while Instagram has over 1 billion monthly active accounts. With social media platforms gaining more popularity, the way we utilize information is also developing significantly.
This can be an advantageous situation for marketers in the education sector. Our Social media marketing company in Bangalore implements factors like this to target educational institutions.
When executed correctly, higher education social media marketing can help create online communities, increase interactions, engage more students, and form a global reputation.
In this article, we present you with some inventive social media marketing strategies used by educational institutions to increase reach and engagement with their social channels.
Social media trends in the new generation
Dynamism exists in all parts, and that’s the same with trends too, right?
Companies currently are tasked with finding a balance between making sense of their social data while also finding new ways to engage with customers. And there’s possibly no better time than now to refocus and reflect on how your company approaches social media moving forward.
Below is our breakdown of social media trends based on recent research:
1. Brands re-evaluating the metrics that matter
Marketers are studying a variety of metrics to determine and discover what’s working and what’s not on social.
There is no single metric for success on social media. However, the removal of public Facebook and Instagram Likes may demand a shift away from likes as the measuring stick for content performance.
Long-term and engagement means much more than a short-term spike in Likes. Rather than chase a viral moment, brands are rightfully trying to understand what’s driving conversations with customers.
2. Growth of private groups
Marketers are frequently focused on building meaningful connections with their target audience versus anybody and everybody. With that said, the emergence of marketing speaks to the need for brands to focus on talking to individuals rather than speaking to wide demographics.
The concept of privacy and community is impacting the way that modern consumers approach social media.
Although people are more than happy to engage with brands, consumers are also becoming more selective about their interactions.
For example, new features such as Instagram Threads allow people only to share their stories with a select group of friends. This gives the platform a more intimate feel.
3. Exceptional, dynamic and direct social ads
Brands are still investing massively in social ads for a good reason. This is because consumers are becoming increasingly satisfied with the concept of social shopping in general.
Coupled with the fact that ads are becoming more advanced, it’s easier than ever for brands to encourage direct business from customers on social media.
How to engage students on social media?
There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market and promote schools and universities.
Advantages of social media for education companies
Social media and technology are integral parts of our life, and integrating the use of these into the classroom is more prevalent than before.
Each social media platform gives many different ways to be used in the classroom, from sharing announcements to holding live lectures, and so much more.
Social media provides a smoother, more direct communication tool between students, teachers, and parents, who can check-in and respond to queries.
Social media allows for more e-learning opportunities as well. As remote jobs and online classes are becoming popular, training students to work from a distance is an important lesson, and social media can assist with that.
It’s essential to comprehend the impact of social media in education before using it, but we’re of the belief that it will help advance students in technology.
Because we believe in the power of social media to make nearly anything more natural, we have highlighted some of the trends you can use to engage students on social media:
First, let’s talk about the different ways that social media can be used directly in the classroom. There are many social media tools for education that can be taken benefit of for students of any age, from elementary through college.
Our Social media marketing company in Bangalore aims at providing you with all such features.
1. Use a Facebook Page to broadcast updates and alerts
Facebook can be the perfect social media platform to incorporate into the classroom. Instead of putting instructors and students alike through a new learning method when dealing with a traditional online classroom dashboard, stick to something everyone already knows.
Make students follow the class’s Facebook Page, and the instructor can use it to post class updates, share homework assignments, and encourage discussion.
Even if a student isn’t active on Facebook, these Pages are still accessible when signed out.
2. Use a Facebook Group to stream live lectures and host discussions
Instructors can also create Facebook Groups for each of their classes and stream Facebook Live lectures, post discussion questions, assign homework, and make class announcements.
Keep students engaged during school breaks or snow days by posting reminders and assignments to avoid having to review once class resumes from the break.
When using social media for education, it’s essential to ensure a professional boundary, so when setting up a Facebook Group, teachers do not need to send friend requests. Email both parents and students a direct link to the Facebook Group for access.
3. Use Twitter as a class message board
Twitter can be great as a discussion board or message board for a class. Teachers can create a personal Twitter handle per class and re-use it every year, or they can create a new handle each school year.
The 280 character limit makes students think critically on communicating concisely and efficiently, a beneficial skill to develop.
The teacher can use Twitter to post reminders for assignment due dates or share inspirational quotes and helpful links to practice quizzes or resources.
The teacher can also create discussions and Twitter chats surrounding a specific hashtag that they create.
4. Create a class blog for reviews
Writing blog posts gives students another outlet for digital content that they can then easily link back to class social channels.
There are many different platforms available, such as WordPress, SquareSpace, Wix, Blogger, Tumblr, or Medium, where teachers can create a class blog. Students can create their user accounts to make discussion posts or add comments on class prompts.
The course syllabus and any assignments, updates, and resources can be shared on a blog as a central location as well.
How to market your educational products on social platforms?
If you’re going to create a Website for your business, you must consider how you will use Website promotion to attract visitors. Many people find that their budget does not allow them to try paid Website promotion methods such as pay per click marketing.
1. Swap links
When determining your Website’s page rank, the search engines will look at how many Web sites are linking to your site. The quality of links that impacts your Web site promotion strategy.
Before you can build quality links, you’ll need to find appropriate sites and then send an email offering to link to their place on the condition that they will also link to yours.
2. Creating blogs
When you create a blog within your Web site, you gain a new way to communicate with your visitors and appeal to search engines.
Your linking opportunities multiply when you become part of a community. Fill your blog with keyword saturated content and update it often and observe how this tactic can boost your search engine rankings.
3. Write an article
Even if you’re not a professional writer, you are likely an expert on a topic that appeals to your Website’s niche audience. Write a timely, relevant article and submit it to a free online article directory.
When your item gets noted by other Websites, you’ll gain valuable inbound links that encourage Website promotion.
These directories also tend to archive articles, which means that just one article could continue to boost your Website long after the original submission.
4. Use email marketing for Website promotion
It’s an old concept that’s been given new life by the evolution of email. Offer a free report, white paper or other download on your Web site and ask for your visitors’ email addresses in exchange.
It’s a fast and free way to build an email marketing list that you can then use for Web site promotions. Send newsletters and other informational emails that include a link to your Web site so you can keep those visitors coming back for more.
5. Choose targeted keywords
Keywords are the cornerstone of SEO, which makes them quite crucial for Web site promotion.
Choose the right ones, and you’ll attract a targeted audience to your Website. Make sure your keywords are targeted and use them throughout the content.
When your Website is ready for visitors, these tactics can help you draw traffic to your Web site without breaking your budget. A lead generation agency in Bangalore like ours would implement these tactics to multiply revenue.
6. Create a social media crisis strategy
Determine how your school will incorporate social media into their crisis communication plan for disasters and evacuation.
Keep parents and students updated on the situation by sharing information about the crisis and if authorities are involved.
7. Manage your accounts all under one roof
Social media marketing for your educational institute should focus exclusively on making it seem like the best option for prospective students or parents.
All you require is a social media management tool that makes it easy for you to publish content for each of your school’s social media platforms.
8. Use Instagram for photo essays
In a visual class, students can use Instagram to present photos or graphics in a visually appealing manner.
Instagram allows students to practice digital storytelling in ways that other social media platforms may fall short.
9. Include social media links on your school website
Make it easy for parents and students to find your school’s social media profiles by adding links to the website’s main navigation or creating a social media directory that houses them all in one place.
10. Create interest-based Facebook Groups
Many people want to be involved in their schools even after they leave especially university alumni.
Creating Facebook Groups for current students and alumni can increase engagement and school spirit.
Many universities are merely choosing to invest in new tactics rather than flashy marketing campaigns, and they use social media in higher education.
The widespread availability of the internet and digital media has transformed the education sector altogether.
This can be an advantageous situation for marketers in the education sector. When implemented correctly, it can help create online communities, increase interactions, engage more students, and form a global reputation.
Our Social media marketing agency in Bangalore, provides the perfect solution for all your educational needs, paired with digital marketing.