Maintaining a healthy pipeline of leads is critical for realtors. You may be overloaded with clients when interest rates are low and the temperature is pleasant. However, a winter lull or market fluctuation is always lurking around the corner, ready to halt your momentum and, with it, your commission checks.
With a new arsenal of lead-gathering tactics, you can prepare for the unpredictable nature of the real estate. Here are a few ideas for thinking outside the box and staying ahead of the curve when it comes to mass mailers.
In this pandemic, real estate marketing strategies have taken a major turn. Following the implementation of demonetization, the RERA act, and then the pandemic, many real estate marketers have shifted their focus to digital mediums rather than print and outdoor advertising due to cost savings.
During this pandemic, builders are demanding more creativity and relevance in digital marketing for real estate companies.
The landscape of real estate technology is constantly shifting. The newest versions of our phones, as well as how we search for products on the internet, are always being tweaked and improved on, and the latest and greatest apps that promise to simplify our lives are rolled out in a steady stream.
Here are some real estate digital marketing tips to generate qualified leads for Realtors:
1. Maintaining a lead generation focus
According to research on digital marketing for real estate companies online searching behavior of home buyers, marketing real estate online via digital marketing platform has resulted in a phenomenal increase in the number of leads (at least 300 percent).
When it comes to high-monetary-value products, buyers are naturally interested in personal buying experiences. However, digital marketing for real estate companies or developers in India allows to make a significant impact on buyers.
2. Lead verification via CRM integration
The majority of builders are concerned about the quality of leads they receive from various marketing campaigns, rather than a lack of leads.
- The marketing campaigns run by Realtors frequently benefit brokers and agents.
- It can be considered if channel partners are to be involved, but if customers are clicking on ads but not responding, the cost-per-acquisition for builders will rise.
- We believe that implementing appropriate technology or an integrated CRM for various aspects of your business can make a significant difference.
- You could be making a big mistake if you still rely on traditional management methods for your processes.
3. It’s an art to convert leads
We’ve noticed that even after spending thousands of dollars on various forms of advertising and promotion, real estate clients frequently complain about low conversion and missed sales targets.
The first is the time it takes to contact a potential client after generating a lead. The majority of businesses take far too long to contact a lead.
Once the home buyers have been contacted, a system for tracking warm and hot leads should be in place.
We assist your sales team in integrating the technology or tools we introduce into your overall digital programming and ensure that all of our digital activities achieve an 8-10% conversion rate.
4. Make a strategy for your paid campaigns 1 month prior to the scheduled launch
Plan ahead for at least the next three months; everyone, including yourself, requires time to observe and analyse how search engines, your audience, and competitors react to your campaigns.
Every week, increase the budget where your activities are succeeding, send the unsuccessful ones back for review, and return with a better and larger plan.
Invest time in good designers, web developers, and content writers who are Google certified professionals.
Start with Google Analytics and Search Console, then review your website’s content, conduct SEO audits, create awesome blogs for your projects, and conduct keyword research.
For your paid and organic campaigns, create some eye-catching headlines and subheadings.
5. Raise your brand value
Isn’t it true that buying from a reputable brand is the best option?
While many advertising agencies place a strong emphasis on brand-building activities, it is also important to stay in touch with your audience in some way.
Companies with high-end products should place a greater emphasis on digital marketing.
Many property buyers and sellers conduct extensive research online before making a purchase or selling a property.
As a result, having a strong online presence is critical for making your brand name stand out in the real estate industry.
6. Promotional accuracy and relevancy
RERA has had a significant impact on the real estate market in Maharashtra and other Indian states. As a result, the real estate industry has adopted a variety of innovative digital marketing strategies.
With the rise of the smartphone range, you now have ready platforms to market your projects in a variety of creative ways.
If played correctly, accuracy and relevancy will win this game of digital marketing for real estate companies.
7. Create a variety of long and short videos
You don’t have to be an expert in video production to use video marketing. There are a plethora of video-making tools available to assist you in producing small but effective videos.
However, if you are serious about incorporating your brand values into your video, we recommend hiring a professional digital marketing agency for real estate companies.
With today’s fast-paced marketing trends, it’s more important than ever to create a variety of long and short videos to connect with your audience on a deeper level.
Make sure the videos have a call to action at the end. After watching your videos, people want to know what they should do next. Request that they subscribe, leave a comment, or visit your website for more information.
Outsourcing video can cost anywhere between $50,000 and $550,000, but the video is worth 100 posts. Promote your video on as many platforms as possible.
8. Make a list of each project’s USPs and UNSPs
Conduct keyword research for each project and determine your target audience’s interests. Make use of your sales team, who are your customers’ first point of contact, to figure out what they want.
Choose whether you want them to submit an inquiry, schedule a visit, or call you. Sales don’t happen over the course of a week. Incorporate your brand value into all of your campaigns.
Many digital marketing agency for real estate companies set business goals for your campaigns and projects, even if it sounds cliche.
9. Focus on pull marketing rather than push marketing
No one wants to be sold products in which they are uninterested. Learn what your customers are searching for on the internet.
Encourage your target audience to visit your website and learn about your project. Keep informing your sales team, on the other hand, about the most recent real estate rules and relegations.
When your salesperson isn’t up to date on current topics like RERA, GST, government policies, and so on, a lot of visits are wasted. Better yet, write blogs about every piece of feedback you receive from your sales team regarding various customer inquiries.
10. Make use of email marketing
People are opening their emails on their phones in greater numbers than ever before.
Try A/B testing your mailers to see which ones perform well. The click-through rate of your offer or newsletter, as well as which headlines are motivating users to open their emails.
In your mailers, we recommend including a touch of your brand. There are a plethora of ready-to-use email templates available on the internet.
11. Start using social media to promote your project
Remember that people see your ad on Facebook, Google it, and then take action on your website. A buyer might come to your sales office with a screenshot of your Facebook ad.
Discuss the unique selling propositions of projects on social media. Organize a live photoshoot for your project. Interact with your Twitter followers.
Encourage them to schedule a visit or sign up for more information about the project. Slowly entice them towards you by demonstrating why your property is the best for investment.
Homebuyers are hesitant to make a decision right away, so give them time to learn more about you and conduct research.
If you have enough information about your project on the internet, they may be able to make their own decision. Many home buyers purchase a property where the investment value outweighed the brand value.
12. Spend some time on Google Analytics
This has to be the central nervous system for all of our activities. We strongly advise you to monitor your organic and paid search results.
Google provides you with every type of report you could possibly require for your digital marketing campaigns.
Request that your digital guy import all of your reports and compile an analysis report for you. Google gives you enough data to decide how and when to spend, as well as which mediums to use.
Before taking any action, an ideal digital marketing strategy digs much deeper into reports. All of your digital campaigns will have a long-term impact on your users’ behavior, so keep that in mind for your next project.
13. Building partnerships
To form mutually beneficial partnerships, network with other local businesses. Co-hosting happy hours, sending gifts to clients or leads, and forming local alliances are all good ideas.
14. Build your own website
Although your brokerage will most likely provide you with a page on their website, it is critical that you establish your own online presence. This allows you to establish a personal brand, highlight your specialties, and share client testimonials. It also ensures that your presence in the local market is consistent, even if you change brokerages.
15. Use “Coming Soon” signs
Signs that say “Coming Soon” or “Sold” are a tried-and-true method of generating interest in your properties and expertise. Before a home even goes on the market, “Coming Soon” signs build excitement.
And “Sold” signs are great for attracting buyers who missed out on a property and want to make sure it doesn’t happen again.
Real estate leads are the lifeblood of the business. Give these strategies a shot and see how they work for you.
For more such useful blogs, stay tuned to us. Consider Promarketo a leading digital marketing agency for real estate companies in order to promote your project. As true marketers, we never settle. We go above and beyond in every project we do and provide excellent customer service.