How does the Travel and Tourism Industry work?
If you are wondering Top 20 Travel Agency Business Marketing Strategiesthen first you need to understand how does the Travel and Tourism Industry work. Travel and Tourism is nothing but an act of traveling to a different location, for business / Relaxation purposes.
Tourism always involves a round trip, rather than traveling in one direction only. Keeping this in the count, the tourism industry refers to all aspects of the service industry that serve the tourists.
Since the tourism industry is one of the industries which is fastly growing, there are a lot of employment options in the Field. But they do face problems when it comes to handling everything related to branding right from posting an image to tracking the leads.
Now, there are a lot of Digital Marketing Agencies in Bangalore to help you with planning, Strategies, Social Media Marketing, Lead Generation and everything!
What are the top 20 Strategies in 2020 that a Travel & Tourism Company should follow?
Since Tourism is a very big industry worldwide, with such a wide audience and commendable potential, the tourism and travel sector is indeed competitive. That’s why brands must use innovative digital marketing strategies for a better reach.
When it comes to Digital Marketing, you don’t have to break your head for concepts and ideas, a Digital Marketing Agency will do it for you! They make the whole process easier for you, all you need to do is assign tasks for them and look if everything is on track.
These days there is a demand for online marketing even for the smallest of businesses. You can also check for an online marketing company in Bangalore, they help you provide traffic, leads and everything that is required to grow your business.
Some of the Digital Marketing Strategies are as follows for Travel and Tourism Companies:
- Influencer Marketing
- Chatbot Marketing
- Email Marketing
- SEM ( Search Engine Marketing )
- Content Marketing
- Hospitality Marketing
- SMM ( Social Media Marketing )
- Video Marketing
- Podcast Marketing
- Business Re-Branding
- Brand Reputation
- Personalization Marketing
- Conversational Marketing
- SEO ( Search Engine Optimization )
- SMS Marketing
- Voice Search
- Browser Push Notifications
- Social Media Ads
- Google Search Ads
These are some of the strategies that a Travel and Tourism Company can adopt with the help of a Digital Marketing Company.
1. Influencer Marketing
Influencer marketing is a type of verbal marketing that completely focuses on using key leaders to louden your brand message in a wide market. Influencers are usually considered as faces with a huge fan following who can definitely help spread the word about your brand or product through their social media handles. Because influencer marketing is generally more genuine than corporate advertising.
Statistics say that 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves. The surprising fact is that 58% of people have bought products in the past six months because an influencer recommended them. This way you can use your Digital Marketing Agency to hire an Influencer to promote your brand/tour packages that you’ve recently launched to get more traffic.
2. Chatbot Marketing
Chatbot Marketing is already in trend and refuses to leave even when there is a change in Technologies and approaches. Chatbot even today is a very trusted type of Marketing since everyone now uses Chatbot to receive instant responses.
3. E-Mail Marketing
E-Mail Marketing laid the foundation for most of the Marketing Ideas. Email is the third most influential source to connect with audiences and industry.
While Including video in an email, can increase your open rate by 19% and boost your click-through rate by 50%.
4. SEM ( Search Engine Marketing )
Search Engine Marketing is considered the part of marketing that uses PAID strategies to gain visibility in Search Engine Result Pages.
A paid strategy involves both the activities involved in setting up and optimizing ads, also, setting a budget that pays for the Ads Placement.
5. Content Marketing
Content Marketing will help you with conversion-driven content marketing strategy using expert SEO tactics and lead generation experience. There are a lot of Lead Generation Marketing services who will help you with the Content Marketing Strategy.
Remarketing is a way to connect with customers to your website who have made an immediate purchase or inquiry. It helps you to position targeted ads in front of a type of audience that had previously visited your website.
7. Hospitality Marketing
Since the hospitality Marketing focuses immensely on creating experiences and relationships with customers, marketing them inspires customer loyalty while extending our brand out to new customers is a vital part of ensuring a member of the hospitality industry’s success.
8. SMM ( Social Media Marketing )
Social Media Marketing plays a very important role in the travel and tourism business that needs customer support. Social Media Marketing helps you engage more on Social Media and keep the audience entertained while also keeping them informed.
Anyone, but an Online Marketing Company can do this job better.
9. Video Marketing
The customers today want to see the product in action. Video marketing is one of the most driven forces of using video in your content.
Video marketing can capture a wide audience to a large extent. Make sure you also target the ears of a potential client.
10. Podcast Marketing
Podcasts Marketing is a great way to gain information while you’re in the car, during a public transport commute, exercising session, or just while multitasking. It is just effective to use them where there are more target audiences.
11. Business Re-Branding
Rebranding is a marketing strategy where a name is renovated or a symbol, design and a new concept is created intended to develop a new, differentiated identity in the minds of common audiences, investors, competitors.
12. Brand Reputation
There is always a necessity for social Proof to believe that a company/agency is loyal.
13. Personalization Marketing
Personalization is the biggest digital trend that the big brands are aiming at these days.
It is a practice of giving a customer experience that is well-matched with the customer’s specific needs.
14. Conversational Marketing
In today’s Marketing, Conversational Marketing is indeed a better way to improve your brand. People today believe in Conversation more than anything.
15. SEO ( Search Engine Optimization )
SEO is the process of optimizing your website to get/improve organic traffic from the Search Results.
To execute this, search engines will scan, or track different websites to better understand what the site is all about.
16. SMS Marketing
The SMS Marketing will help travel and tourism companies to directly get in contact with the targeted audience.
You can send messages to your customers about the update and keep them informed.
17. Voice Search
Voice Search Module is going to be the next largest mode of Search in 2021.
Almost every person will use a voice search for information. Optimizing it will show your page on the search results.
18. Browser Push Notifications
Browser push notifications will help you convey the information you want to update on a user’s desktop or the mobile screen itself, anytime they have their browser open, regardless of the user is on the website or not.
19. Social Media Ads
Social Media advertising which is paid is a cost-effective way to promote your business.
Each and every platform uses the pay-per-click (PPC) payment method which means that you pay only if the user takes any action that was required.
20. Google Ads
The ads of your brand can appear with Google search results and on many other search sites when your keywords match the search results of the users. Ads can appear either above or below search results when you search using any relevant keywords. Product Shopping ads can appear on search partner sites that display and link products that are for sale.
All these strategies can be used to boost your business. It can never happen overnight. You should have menial patience to let the changes happen. These works for you boost your brand can be done with the help of any Top SEO Agency.
All these strategies prove to help businesses that are growing. Contact the Digital Marketing Agency in Bangalore, they provide very proper support for all the businesses who are in their growing stage.