If you’re a budding digital marketer or a seasoned pro, you’ve probably looked into the latest digital marketing trends at some point.
Professionals who want a future in digital marketing must keep up with the latest digital marketing trends in the industry.
With the rate of change increasing year after year, every digital marketer must devote time and effort to upskilling and learning.
Knowing how algorithms work, new changes and features work gives you the first-mover advantage and allows you to create the most effective marketing campaigns for you and your company.
As the new year begins, digital marketing enthusiasts all over the world have begun to search and look for the most recent trends.
Previously, voice search optimization and artificial intelligence were formidable concepts, but these new digital marketing updates are now among the top concerns for most business owners.
Promarketo is among the top digital marketing agency in Bangalore! As being such a great agency we provide you with the latest trends in the industry.
We’ve written a blog about the Top 30 Digital Marketing Trends to Watch in 2021 and Beyond, complete with references and citations to all of the research and articles we read in order to curate this learning experience. The trends are divided into several categories, including search, social, website, lead nurturing, and others.
Here are the top 30 digital marketing trends in 2021:
1. AI in marketing
On our list, this is the most important digital marketing trend. The world has been buzzing about how Artificial Intelligence (AI) will eventually take over every aspect of your life. We don’t realize it, but the transformation has already begun. Sixty percent of internet users have used an AI chatbot to answer questions across multiple apps and websites.
AI is a sophisticated algorithm that learns by analyzing large amounts of data about a specific field or topic and identifying the most effective patterns. The AI’s learning capabilities enable programmers to introduce effective changes in outcomes by allowing the AI to use the techniques it has discovered to be the most effective.
There are numerous examples of AI performing previously unimaginable tasks, such as content writing for JP Morgan and Chase. Persuado, an AI-powered content writing assistant, has been implemented.
AI can perform a variety of tasks and act as an extension for any digital marketer who understands how to use it. It is cost-effective, precise, and highly effective.
2. Augmented reality
According to Wikipedia, Augmented Reality is an interactive experience of a real-world environment in which computer-generated perceptual information enhances the objects in the real world.
It has three basic characteristics.
- a hybrid of the interaction of the physical and virtual world in real-time
- 3D registration of virtual and real objects with pinpoint accuracy
While virtual reality creates a lot of buzzes and gets people excited about big sci-fi ideas, Augmented Reality is much more marketable. In terms of market share, experts predict that AR will continue to outperform VR.
IKEA, for example, has its own app that allows users to take a picture of their room with their smartphones (currently iOS 11.0.1) and test drive IKEA furniture in it. Users can move the furniture around to see how different angles affect the appearance of the furniture.
Another example is Gucci, the latest luxury brand to add an Augmented Reality feature to its app, allowing users to ‘try on’ sneakers.
3. Voice search optimization
There are a few reasons why Voice Search, a feature that we all got with our smartphones around 2014, is exploding this year. To begin with, smart speakers are becoming increasingly popular. A smart speaker, such as Amazon Alexa or Google Home, has been purchased by 20% of households. People are starting to get used to this new behavior, as evidenced by the adoption of devices that are completely voice search controlled.
Second, Google claims that its Voice Search has achieved a 95 percent accuracy rate. The ease of use factor for voice search has increased as search precision has improved.
Finally, and most importantly, it is predicted that by 2022, voice results will account for 50% of all online shopping. This is a $40 billion opportunity for digital marketers to take advantage of. With so many indicators pointing to the rise of voice search, making your website voice search-ready will be critical in the future.
4. Programmatic advertising
The use of software to purchase digital advertising is known as programmatic ad buying. While human negotiation, requests for proposals, and quotes are all part of the traditional method, programmatic buying uses algorithms and machines to purchase ads.
When AI is used to automate advertising, it allows advertisers to target more specific audiences.
Automation is quick and efficient, which leads to higher conversion rates and lower customer acquisition costs.
Real-time bidding is a type of programmatic ad buying that allows for better and faster targeting, qualifying ads to be bought and sold on a case-by-case basis, meaning that only visitors who are part of your target audience will see the ad.
How it works:
Every year, programmatic advertising grows in popularity, and in the next few years, it is expected to account for the vast majority of display advertising.
According to eMarketer’s research, nearly 88 percent of display ads in the United States will be secured programmatically in 2021.
One of the best examples of this is the launch of a programmatic advertising campaign by ‘The Economist,’ a digital and print publication, with the goal of persuading curious readers to try the publication.
Chatbots, an AI-based technology that uses instant messaging to communicate with customers and site visitors, is expected to be one of the top digital marketing trends in 2021. It is intended for textual or auditory communication with customers.
Chatbots can be used by businesses to engage with customers. Because the website receives a large number of visitors at once, it is advantageous to have technology that can respond to hundreds of users at once. Customer service is available 24 hours a day, seven days a week, and instant responses to inquiries and simple questions are all advantages of using chatbots.
To communicate with businesses or brands, 63 percent of people prefer messaging on chatbots. This virtual support provides excellent customer service, allowing a business to focus on more important tasks by eliminating repetitive tasks.
If you want to outperform your competitors and stand out in the market, you should concentrate on personalizing content, products, and emails, among other things. Personalization is the next big thing, and it’ll soon become the norm.
According to Instapage’s research,
63 percent of consumers are irritated by brands’ constant broadcasting of generic advertising messages.
Consumers say personalization appeals to them in 90% of cases.
Amazon and Netflix are the best examples of the power of personalization because they offer personalized movie recommendations for each user. Here are some more current examples of brands that are progressively implementing personalization:
Starbucks has launched a gamified mobile app that keeps track of how many times a customer has visited, their purchase history, and their location. Customers were able to customize their drinks and earn rewards using this personalized app. The apps reward system’ increased revenue to $2.56 billion thanks to the feature.
7. Automated & Personalized Email marketing
Automated email marketing, as the name implies, involves sending emails to your customers on a regular basis based on triggers or schedules that you set.
However, most people have stopped responding to promotional emails as a result of the overuse of mass email tactics. Personalized emails are an excellent way to reclaim your customer’s attention and build a far more engaged customer base.
An email is 6 times more likely to get a click than a tweet.
Using a call-to-action button instead of a text link in your emails can result in a 28 percent increase in click-throughs.
In the last 12 months, 78 percent of marketers have seen an increase in engagements (including CTR).
One of the best-automated email marketing examples is:
EasyJet: EasyJet had launched an email campaign that used customer data to tell each customer’s unique story. Customers’ travel history with the airline was used to create personalized stories that suggested and recommended where they might like to travel next, according to the email campaign. A total of 12.5 million personalized emails were sent, with a CTC of 25% higher than non-personalized emails.
8. Video Marketing
Video marketing is also one of the most popular digital marketing trends in 2021, and it is expected to remain so for several years. Here are some figures that show how important it is to include video in your digital marketing current trends list.
One of the challenges faced by marketers in recent years has been displaying long-form texts on mobile screens, as users find it difficult and tedious to read them. However, regardless of the device, a video can present the same information much more effectively.
According to Seotribunal, a video on your website is 50 times more likely to generate organic search results than plain text. What causes this to happen? Because people find video content to be more engaging, Google prioritizes such sites in its search results.
Producing video after video, however, isn’t enough. You should be aware of current video marketing trends, some of which are listed below:
- Livestreams on mobile
- Short-form videos
- user-generated video content
- Online Training & Educational Videos
- Video advertising
- Interactive AR content
- Shoppable Videos
- Virtual Events
9. YouTube shorts
The popular YouTube platform has recently added a feature called “Shorts.” It’s similar to Instagram Reels, which allows you to create 15-second or less video content. With the growing popularity of short-form video content, YouTube Shorts is a fantastic opportunity for anyone who already has a following on the platform. To capture the attention of your viewers, all you need now are engaging 15-second videos.
10. International ads
Every business now has access to the global market thanks to digital marketing. You can now advertise in multiple countries and tap into global markets. This is one of the most popular digital marketing trends because it allows you to grow your audience for the same or less money. Yes, that is correct. You will be able to run ads in some countries for much less money than you would in your own country. As a result, international advertising will become more popular in the near future.
11. Instagram reels
For marketers and content creators, the Instagram Reels were fantastic news. Reels have been the best replacement for TikTok since it was banned in a few countries.
The good news for digital marketers is that when compared to posting a regular video, Reels provide more than double the engagement rates.
You can even track your performance and analyze your work with the newly launched insights features on Instagram Reels!
As a marketer, you can use this feature to display a variety of content, including informative content, behind-the-scenes content, product reviews, and so on.
Louis Vuitton’s Instagram reels are a great example of this; they’re high-quality, stunning, and very innovative. Lois Vuitton’s entire reel has gone viral, with an average of 5 million views!
In 2021, an effective Reels and video content strategy will be required to capture and retain your customers’ attention.
12. Shoppable content
Any image, video, or article that includes a direct link to a buyout portal is referred to as shoppable content.
This simplifies and directs the process of a customer learning about a product through content marketing and deciding to buy it on an eCommerce platform.
The layout of a product on an eCommerce website is very standard: description, details, images, and price. The way eCommerce operates and markets its products will change with the introduction of Shoppable content. Instead of drab and uninteresting product descriptions, each item can be sold as a story told through interactive content.
H&M, for example, has turned their Instagram profile into shoppable posts to up their marketing game with their shoppable content.
They include product tags in their Instagram posts so that their 36+ million followers can get inspired, discover new products, and make purchases all through Instagram.
13. User-generated content
People enjoy taking part in activities, particularly those involving their favorite products or services. User-Generated Content, or UGC, capitalizes on the customer’s enthusiasm by encouraging them to create something unique with the product in question and share it with the rest of the world.
Customers of a product or service submit creative submissions in response to a challenge or prompt issued by the company. This strategy is so successful that UGC posts have a four-fold higher click-through rate than traditional promotional campaigns.
For a variety of reasons, user-generated content (UGC) is an excellent strategy. To begin with, it drastically reduces the amount of time, effort, and resources needed to run a campaign. UGC campaigns amass a collection of high-quality promotional materials from customers, all of which are provided at no cost to the organization. Second, when compared to a standard post, UGC receives a 28 percent higher engagement rate because the trust factor of a post from an unpaid customer is much higher.
14. Influencer marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on using a well-known leader or personality to promote a brand to a large audience. Influencers can be well-known celebrities or YouTubers, as well as Instagrammers with large followings who can help spread the word about a brand or company through social media.
Here are some of HubSpot’s notable highlights on Influencer marketing:
- In 2021, the influencer marketing industry is expected to reach $13.8 billion.
- In 2019, more than 240 new influencer marketing agencies and influencer platforms were launched.
- The majority (59%) admit to having a separate budget for content marketing, and 75% say they will allocate a budget to influencer marketing in 2021.
- Influencer marketing is considered an effective form of marketing by 90% of our survey respondents.
Adidas is one of the best examples of influencer marketing. It’s one of the most well-known brands that uses influencer marketing to promote its products, and it got to know influencers to expand their reach on Instagram and other social media platforms.
They wanted to focus on the younger demographic, so they launched an Instagram influencer marketing campaign, which was a huge success, as 70% of Instagram users are under 35 years old.
15. WhatsApp marketing
In 2021, WhatsApp marketing is expected to be one of the most important and must-use digital marketing trends. WhatsApp has revolutionized the way businesses communicate with and engage with their customers. You can now send personal messages on an app that is used by people of all ages and is checked multiple times throughout the day. And you won’t be creeping out the customer because you’ll be communicating with them through a WhatsApp Business Account, which will help them trust you and your company.
16. Geofencing (location-based marketing)
Geofencing is a type of location-based service marketing in which an app or other software program uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to trigger targeted marketing activities such as a text, social media ad, email, or app notification. Geo-fencing is when a mobile device enters or exits a geographic boundary.
According to Market Research Future, geofencing can improve customer interactions. It is undoubtedly one of the most beneficial digital marketing trends, and as a result, it is gaining popularity. Global geofencing is expected to grow by USD 2,387 million by 2023, representing a 27 percent increase in CARG between 2017 and 2023.
The following are some excellent examples of geofencing:
Starbucks: Starbucks uses geofencing to target customers who are interested in its drinks. When users walk by their business or are in the vicinity, they usually receive push notifications. They also send a special push notification to nearby customers informing them of the great deal Starbucks is offering; it’s a clever way to get users in the area.
Sephora: Sephora uses a geofencing feature called “store companion” that activates as soon as a customer enters the store. When a user enters one of the geofenced areas, the app sends them a notification about current promotions, discounts, and other offers.
17. Hyperlocal SEO
Hyperlocal SEO is a digital marketing trend that is particularly beneficial to small businesses and start-ups. Small business owners have never had it easier to use the power of digital marketing to attract customers.
Hyperlocal SEO is Google’s new algorithmic push that focuses on a person’s current NAP (Name, Address, and Phone number) to provide highly personalized results to daily queries like “where to buy coffee?” or “closest ATM near me.”
The most amazing aspect of this hyperlocal focus is that it enables the company to establish a strong regional market for itself. People who type very specific queries can easily find a way to contact you when combined with voice search results. This is a huge relief for traditional businesses, especially small businesses.
The algorithm update is significant, but it is simple to understand and apply to any website.
The main tool required to begin implementing your Hyperlocal SEO strategy, according to Search Engine Watch, is a Google My Business account.
Your business will begin ranking shortly after providing details such as an address, business type, and opening hours. In 2021, this trend will be especially revolutionary for B2B digital marketing.
One of the most famous examples of hyperlocal SEO is Burger King’s “Whopper Detour” campaign, which became extremely popular because it allowed app users to buy a Whopper for a penny if they were within 600 meters of a McDonald’s outlet.
18. Quora marketing
Quora has always been thought of as a question-and-answer site with limited advertising and monetization options. Experts like Neil Patel, on the other hand, write lengthy responses in order to gain traction with audiences. Quora has recently become a Google favorite, and digital marketers in 2021 will need to develop a comprehensive strategy around it.
The appeal of Quora marketing is that it is carried out by individuals. Individuals have more trust than brands because there is a human element to the interaction and the audience feels like they are conversing with a friend. Because audiences are tired of listening to mass marketing by brands, this personal connection is what makes Quora such a great trend to follow in 2021. Individuals answering genuine questions improve the authenticity and trustworthiness of marketing.
19. Content marketing and BERT update
The term “keyword density” is very important to digital marketers when it comes to creating content for websites. This has all changed thanks to Google’s BERT update, which improved its ability to read and understand website content. Google can now understand the website’s content and all of the related topics it addresses.
BERT is a Google AI, but it deserves special attention because it changes the way website content is written. Google can understand answers without requiring the main keywords to be present, and it can understand the use of synonyms, thanks to a better understanding of language. It also recognizes a sentence’s context.
20. Personalized remarketing
One such powerful digital marketing trend that has blown marketers away is remarketing. It allows you to target your website visitors/consumers with various types of ads in order to persuade them to buy something. You can literally target people who have expressed an interest in your company. What could be better than persuading only those people who require the least amount of persuasion to buy your products?
21. Social media stores
Snapchat introduced ‘Stories,’ a 24-hour-long narrative of snaps that users could share with their friends, in 2013. Instagram introduced ‘my stories’ later in 2016, making it the first platform to adopt Snapchat’s success stories. In 2017, Facebook adopted stories for its own platform.
Micro-videos, content, and images help to leverage the brand in real-time, which is a great way to increase audience engagement while also establishing the brand’s authenticity. Brands should think about having appropriate CTAs that create a genuine connection with their target audiences.
- Take advantage of Snapchat geofilters
- Increased Engagement
- Increased website traffic
- Constant engagement with followers
- Increased brand awareness
- Opportunities to reach out to the younger generation
Here are a few strategies that brands can use when sharing stories:
- Take advantage of Snapchat geofilters
- Add location tags
- Add mentions for other brands and your audience
- Use polls within Instagram Stories
- Add links to the social media Stories
- Give the live video a try when creating Stories
- Invite followers to explore more with clear CTA’s
22. People also ask
People also ask (PAA) questions to search engines, and Google has introduced a People Also Ask (PAA) question to make the internet a place where ready answers to all queries are available.
PAA is a collection of related questions that other people have asked while researching the same topic as you. This is to improve a user’s experience and provide quick answers to all of their related questions.
PAA is an excellent marketing tool because any company that assists Google in answering these questions in a precise and straightforward manner has its links boosted to the first page of Google searches.
23. Omnichannel marketing
Omnichannel marketing is a method of reaching out to customers across multiple platforms in order to increase the number of touchpoints. In 2021, it will undoubtedly be the most notable digital marketing trend.
Omnichannel marketing strategies allow a company to present its brand or business to a target customer in a variety of ways.
The demand for personalized products has increased more than ever, as has the need to browse and purchase products online.
Another area where AI and big data play a significant role is in assisting brands in better understanding consumer behavior and personalizing their products.
Singapore Airlines is a well-known airline that leads by example by providing a pleasant experience for its passengers. It is known for its influential customer-oriented Omni experience.
By combining offline and online experiences, the aviation company has partnered with AOE integrated airports as well as shopping malls. Customers will be able to easily shop, pre-book, and improve their in-flight experiences as a result of this partnership.
24. Personalized pop-ups
Have you ever been scrolling through a website when a pop-up appears on your screen offering something for free or at a reduced price? Pop-ups have long been a favorite of digital marketers, but they can now be customized. You can use different pop-ups on different pages depending on the nature of the page and the behavior of the customer.
Pop-ups can be very effective, and when you combine them with deadlines or freebies, the reader is more likely to take action.
25. Progressive web apps
Before you can understand Progressive Web App, you must first understand the distinction between a Web app and a native app.
Web apps are websites that look and feel like native apps but aren’t implemented as such. A native app is one that is installed directly onto the smartphone, whereas web apps are websites that look and feel like native apps but aren’t implemented as such. Browsers, usually HTML, are used to run them.
Web applications that behave and feel like native mobile apps are known as progressive web apps. They have the same features as a native mobile app. PWAs provide push notifications, quick loading times, and a better user experience for cross-platform web apps. They do not, however, need to be downloaded from an app store, which is one of the many advantages that PWAs provide for businesses.
According to Statista, the total number of smartphone users will reach 3.8 billion by 2021. This is more than half of the world’s population!
26. Interactive content
Instead of passively watching, reading, or listening, interactive content involves the audience actively participating.
When it comes to measuring effectiveness, interactive content has been shown to increase conversion, drive traffic to websites, and educate users about a brand. Interactive content allows marketers to track interactions and better determine success in this way.
The brand ‘Airbnb’ is one of the best examples of how interactive content can be used in different industries and across different use cases.
Airbnb has created its own ‘Design Personality Quiz,’ similar to what Buzzfeed has done. Users can choose a room and a color palette for the quiz, which then asks them eight quick questions to determine their design personality. Users can also share their results with their friends via the quiz.
27. Browser push notifications
Considering the following statistics, 85 percent of offline stores primarily use push notifications:
- Web push is used by nearly 9% of publishers to increase traffic.
- When compared to a newsletter, twice as many people sign up for web push notifications.
- The average time it takes for a recipient to open a newsletter is 6 hours; however, with web push, the message is delivered immediately.
- It’s difficult for email marketers to achieve a newsletter sign-up rate; only 10% of them can do so, which isn’t comparable to the performance of web push notifications.
28. Personalized SMS marketing
Personalized SMS Marketing is still one of the top digital marketing trends, despite its implausibility. When SMSes are sent in with personalization, a deadline, or any other type of urgency, they can generate a lot of conversions.
29. Google ads smart bidding
Brands and businesses compete fiercely for higher rankings in Google search results. However, getting indexed on the first page of search results requires a significant amount of effort and time. Paid advertising is an alternative to this; it makes it easier for marketers to rank at the top, and it is expected to become the most trusted digital marketing trend in 2021.
When it comes to Google Ads, one of the most important features is “smart bidding.” Businesses and brands should consider using the Smart Bidding feature on Google Ads because it saves time and improves performance.
30. B2B Digital Marketing trends
B2B communication refers to communication between two separate businesses. Many upcoming technologies in 2021 will change the way businesses operate and communicate with one another. In 2021, the following are some of the trends that will affect B2B Digital Marketing.
Communications on the BlockChain
Excessively large MarTech stacks are being consolidated.
There are fewer low-cost, theme-based websites.
Concentrate on meaningful data rather than vanity metrics.
Digital marketing has a bright future ahead of it, with plenty of opportunities. Digital marketing is advancing at a breakneck pace, thanks to constant technological advancements. As a result, anyone interested in pursuing a career in digital marketing is on the right track. Even if you’re a business owner who wants to incorporate digital marketing, the future will demand it as a necessity, so now is the time to get started.
Promarketo is the best digital marketing agency in Bangalore. Through improved messaging, brand positioning, and marketing strategies, we assist businesses in converting more website visitors into customers.
We employ tried-and-true methods and frameworks.
We hope you found this blog on the top 30 digital marketing trends for 2021 to be informative. Stay tuned for more such blogs to us!